We are a network of Dutch publications specializing in professional, independent reviews. Through our network, MASSMEDIUM publishes authoritative reviews targeting top positions in both Google and Bing.

Two strategies for PR


Generating Awareness

Right now, we see PR strategies shift from traditional media to influencer marketing. MASSMEDIUM believes a healthy PR strategy consists of both.

Today you need influencer marketing to gain brand and product awareness. But will consumers consult an instagram post at the moment they are making a purchasing decision? No, they’ll search Google or Bing and that’s where we are.


Influencing the purchase


The number of consumers reading one of our reviews for at least 3 minutes in december 2017